This is really interesting: the people who didn’t believe in Jesus were the very ones trying to convince Him to chase fame and fortune.
It was Jesus brothers, who, we’re told, didn’t believe in Him, who said this:
John 7:3-4 Leave here and go to Judea, where your followers can see your miracles! You can’t become famous if you hide like this! If you can do such wonderful things, show yourself to the world!
And they said it knowing that there were leaders plotting jesus’ death. It would have been potentially fatal for Jesus to go to Jerusalem, but Jesus’ reason wasn’t that it was dangerous, but that it wasn’t yet time to put himself in such a dangerous situation:
John 7:6 Now is not the right time for me to go, but you [Jesus’ brothers] can go anytime.
Were Jesus’ brothers trying to lead Him to his death? You’d hope not.
More likely (I hope) is that it was yet another temptation from Satan. Not only had Jesus turned Satan down in a direct confrontation (and quoting Deuteronomy to do it), but he had also refused Peter’s efforts to preserve Him from death (labelling this as coming from Satan). Now Jesus was resisting efforts to lead Him to an early death.
Fame and fortune weren’t in the equation at all. It was all about who was in charge: it wasn’t man; it wasn’t Satan.