Jesus casts out another demon, and people ask where His power comes from, so He explains it again, then has dinner with the Pharisees and religious teachers and insults them by calling them hypocrites and hidden graves. He then warns the people against hypocrisy and chasing after greed to the neglect of riches in heaven: Luke 11:14–12:34
Jesus warned His followers to fear God rather than people:
Luke 12:4-5 Dear friends, don’t be afraid of those who want to kill your body; they cannot do any more to you after that. But I’ll tell you whom to fear. Fear God, who has the power to kill you and then throw you into hell. Yes, he’s the one to fear.
Some people stop there. What sort of God throws people into Hell? Does He enjoy the experience?
But you need to look at the context: Jesus had just accused the Pharisees of hypocrisy serious enough to keep themselves, and possibly the people they were leading, out of heaven. He was warning the people: don’t follow these hypocrites; follow God instead. He’s much more powerful.
Jesus explained further just how valuable we are to God:
Luke 12:6-7 What is the price of five sparrows—two copper coins? Yet God does not forget a single one of them. And the very hairs on your head are all numbered. So don’t be afraid; you are more valuable to God than a whole flock of sparrows.